In our new video campaign, we wanted to find the perfect face for CMCM. A face that is representative of us and reflects our values in its expression.
Inclusion is a core value of CMCM. It is therefore important for us to be able to offer the same range of services regardless of gender, age, origin or health condition.
So it quickly became clear that a single face could never represent our new campaign. But have a look yourself - because pictures say more than words.